Since GM OnStar and Toyota
G-Book officially embarked on China’s market in 2009, Chinese
passenger car brands have launched their own Telematics products,
such as Ford SYNC, Nissan CARWINGS, SAIC InKaNet, Honda HondaLink,
Geely G-NetLink, Mercedes-Benz CONNECT, Volvo Sensus, BMW
ConnectedDrive, Yueda KIA UVO, Dongfeng Citroen Citro?n Connect,
Dongfeng Peugeot Blue-i, Hyundai Blue Link, Changan in Call, Chery
Cloudrive and so on.
In order to occupy "the
fourth screen" in the mobile Internet era, domestic and foreign
Internet giants begin to highlight Internet of Vehicles (IoV) in
2014, for example, Apple has released CarPlay vehicle system, Google
has launched Android Auto, Alibaba has acquired AutoNavi and
cooperated with SAIC to develop Internet automotive supplies, Tencent
unveiled Lubao Box and held stake in Navinfo, Baidu collaborated with
TimaNetworks to launch CARNET. As China's position in the global
automotive market becomes more important, the competition in the
Chinese passenger car Telematics market will turn to be more intense.
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Chinese Telematics market
falls into OEM market and aftermarket. The traditional OEM market
focuses on traffic safety, such as remote assistance and other
functions; the aftermarket emphasizes entertainment and other
personalized services. However, OEM brands have paid more attention
to the combination with mobile Internet and hope to make users have
better experience; coupled with their inherent advantages in the
industrial chain, they expect to master higher market share in the
future.
There were more than 4,000
enterprises engaged in IoV aftermarket in China around 2012, but most
of them have closed down or been struggling to survive now. For now,
even large suppliers (like PATEO and Chinatsp) linked with
considerable automobile companies see unsatisfying profitability. The
fundamental reason lies in the lack of eye-catching Telematics
applications which users are eager to pay for. Navigation and radio
of the traditional vehicle system are the most frequently used
functions for users. Telematics vendors intend to introduce a variety
of innovative applications to intensify user viscosity, but they see
little effect, which directly makes the IoV activation rate of new
cars remain at less than 30%.
In the Chinese passenger car
IoV market, GM OnStar has always played a leading role. In the first
eight months of 2014, about 77,000 Chinese users pre-installed OnStar
for the first time, and the majority of them were Buick owners.
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Currently, the second-ranked
passenger car IoV brand is Ford SYNC. In August 2014, Ford SYNC
attracted about 48,000 new users in China.
In the future, Telematics
should not only function as a marketing tool for automobile
enterprises to enhance sales volume, but also a product that users
really need. In order to stimulate consumption, all manufacturers
need to accelerate the integration of automotive information devices
and mobile Internet devices to provide users with diversified mobile
Internet value-added services, as well as vigorously promote mobile
mapping and connection with smart wearable devices to serve customers
considerately.
With the participation of a
large number of Internet companies and enriched IoV services, the
activation rate of IoV features in the Chinese passenger car market
is expected to keep rising, and the IoV user base will also expand
rapidly.
Table
of Content
1 Overview of IoV
1.1 Related Definitions
1.1.1 Intelligent
Transportation System
1.1.2 IoV
1.1.3 Telematics
1.2 Industry Chain
2 China Telematics Market
2.1 Overview
2.2 Business of Main
Telematics Brands
2.3 New Market Size
3 Telematics Business of Joint
Ventures in China
3.1 Shanghai GM OnStar
3.1.1 Overview and Support
3.1.2 Business Analysis
3.1.3 Number of New Users
3.1.4 Development Strategy
3.2 Toyota G-BOOK
3.2.1 Overview and Support
3.2.2 Business Analysis
3.2.3 Number of New Users
3.2.4 Development Strategy
3.3 Honda HondaLink
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